|Blue TV of Awesomeness|
Back then I thought that the commercials were only a result of James Patterson's star power, but as of late I've notice a rise in the number of book trailers being launched on youtube and the quality is at times cinema worthy. Now today I saw two, count em TWO, commercials advertising books. Yes, one was for Mr. Patterson's YA Book and the commercial is pretty amazing, but the other was for three relatively new authors.
Two in one day I'm sure has something to do with the fast approaching gift giving holiday, but I think it is also a testament to the growing popularity of books-- particularly among young people. These days if you want to advertise a book, you can't just simply stick it on a book shelf and expect it to sell like hotcakes. Oh no, not with the large number of books out there also hoping to get noticed.
Nope, you have to look at who's reading. Readers are spending less time in bookstores and more time online or watching TV. Many times I've seen an author sitting at a signing table trying to draw over customers, as if the author is some sort of street vendor. First, I feel bad for the person and then I think, "They'd probably sell more books if they tweeted about it or promoted a website." Basically, advertise online!
Now, it appears that publishers are thinking the same thing. Frankly, I'm excited about it. I love having an easier connection to authors via the web and it's awesome seeing book trailers/commercials. These trailers and commercials have also helped to expose me to books that I might not have otherwise picked up at a bookstore. A well made trailer for a book works just as well as a trailer for a movie.
So check out some of the commercials (not trailers) below and tell me what you think of these new media outlets for books. Have you seen any new commercials? Did they make you want to read the book? Until next time, happy reading!
Breathless Reads TV commercial This is the first ad I saw today. The one featuring three new authors.
The Gift TV commercial The second ad I saw today for James Patterson's YA book.
Last Sacrifice TV commercial This one is labeled a commercial, but I personally did not see it on TV.
Hilarious James Patterson I ALEX CROSS book TV commercial This is the one my cousin told me about.